In Chiropractic, we have this thing called a “Report of Findings”. It’s typically how and when D.C.s justify the need for care and present a treatment plan to a new patient. But the question you should be asking regarding everything you say and do is… Is it working? In most cases, it is not. Most… Read More »

No. Should you? Maybe. …but only after you are doing a lot of other things right. Right product Right market Right message See, Facebook is merely a type of media, a way of communicating to people. Like all other types of media, it has some benefits and some limitations. It reaches some people but not… Read More »

The most exciting aspect of entrepreneurship is the mental exercise of questioning the status quo and of trying to improve how things are done. It’s something I try to do daily and so should you. Industries that don’t adapt and evolve die. So how does this relate to working on Fridays? See, the only reason… Read More »

If you asked 10 Chiropractors what stresses them out about being in practice, these are the most likely responses you will hear… Insurance companies suck Staff headaches Patients dropping out of care Not enough “new ones” Overhead getting out of control Burn out Miss “the good old days” Dislike marketing, advertising, promoting, etc. But NONE… Read More »

If you could earn a good living virtually free of stress with every Friday-Sunday off and with the least amount of staff and overhead, would you? Most D.C.s would say, “Absolutely.” Well then, consider what I call “Multiplication through Subtraction”…creating growth through simplicity and elegance. This means selling less stuff. Eliminating and reducing moving parts.… Read More »