Want to succeed in Chiropractic?
First, never quit. Ever.
People who quit do so when they either think they have failed or care what other people think. Or both.
Stop believing in the terms “failing” and “succeeding.”
They are traps set by others who want you to fail, who are jealous of your passion, or who don’t understand what it truly takes to create value and therefore, a real business.
Not quitting is huge.
Trust me, in the past 20 years of helping this profession, I could have easily quit. I’ve been burned out, I’ve been fed up, and I’ve been challenged in every way you could imagine.
Not quitting is my secret sauce.
Now, if you want to fast track your growth, then also be aware of how you are positioning yourself. The more “mainstream” you position yourself, the better because…
IF how you are positioning your type of care requires you to educate first, then it’s a lot harder. For most, nearly impossible.
IF how you are positioning your type of care requires you to “close” the sale, then your overhead will get out of control.
IF how you are positioning your type of care requires you to go the “Free Spinal Exam” route, then you’ll attract and create skeptical patients who tend not to show up, come back, or refer others.
So, now back to “Are Chiropractors Mainstream?”
Listen, I created ChiroTrust as if I personally owned and marketed thousands of Chiropractic offices all at the same time.
This required me to hire a ton of people, stay up on technology, and systematize nearly everything.
As a result, ChiroTrust can and does market the practices of its members for them.
All we ask of our members is to get us what we need, stay out of the way, let time compound results, care about your patients, stay sharp clinically, and take every Friday – Sunday off.
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