Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

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“All I think about is my practice. Any advice for me?”

January 29, 2016 By Ben Altadonna

Listen, I enjoy work and am proud of ChiroTrust and what it is doing for this profession, for the general public, and for its members.

…and I’m sure you feel the same way about what you do.

But life is short and as much as I love my work, I have many other interests and other priorities.

That is why I will not let work occupy my time or my mind 24-7. Not even close.

I’ve created a business model for myself and my members so that we can work Monday – Thursday and take EVERY Friday-Sunday off.

No working or work-related activities.

Three days off in a row to relax and reconnect.

As a matter of fact, working and worrying too much is counterproductive.

It reduces clarity.
It creates burnout.
It lowers productivity.

…and it’s unhealthy.

Workaholics create unnecessary complexities in their practices that make it easy for them to justify  their continued  work and worry.

Elimination, automation, and delegation is the key.

Focus only on your unique abilities and get help with everything else.

It’s multiplication by subtraction.

I wish more D.C.s would do the right things when they ARE “working” like…

  • Focusing on patients during treatment hours and not paperwork or “working on the business” stuff.  (There should be dedicated days and/or hours without distraction for that.)
  • Creating and maintaining a professional, no-pressure, soft-sell atmosphere. (We here at ChiroTrust call it “Creating Fertile Ground.)
  • Taking full advantage of ChiroTrust’s help and all of  its  member benefits.


Workaholics are a stubborn bunch and are boring to be around.

Don’t be one 🙂

It’s not worth it.

Filed Under: Question of The Day

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+

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