“Does Patient Education Work?”

One step at a time.

Doing the right things at the right time.

Chiropractic does this terribly.

Consumers have been forced to drink Chiropractic out of a fire hose.

No wonder most don’t walk from Chiropractors, they sprint.

Everything in life has a sequence to it.  It’s an ascension model. Baby steps.

That’s why we learned to walk before we learned to run.

We learned that “1 plus 1 equals 2” before we were taught algebra.

So take a hard look at how you attract, process, manage, and above all, communicate to your community and your patients about Chiropractic.

Most Chiropractors “educate” too soon… in their marketing, on their business cards, on their windows, in their waiting room, on their websites, during their “consult”, and/or during the first few days of care.

The wrong message to the wrong market at the wrong time.

Are there gaps in your communication?

Are there some things that should be left unsaid to most and to only be reserved for the few?

What are you doing and/or saying that should be eliminated all together? (THIS IS THE MOST IMPORTANT QUESTION OF ALL.)

Time to think!