“What Makes a Good Sign Out front of My Office?”

Office signage.

The place to put your practice name, your name, and possibly your phone number?

Probably not.

Your office sign should attract patients.

An office sign that attracts patients is a good sign.

An office sign that doesn’t attract patients is a bad sign.

Wouldn’t you agree?

Here’s an example of a bad sign:

Johnson Family Chiropractic
Health care for your entire family

Here’s another:

San Francisco Chiropractic Center
Auto-Work-Sports Injuries

Both are bad signs.

Both would not attract new patients.

Here’s a good sign. NOT because you necessarily like it. It doesn’t matter what you like. What matters is what works…

Back Pain Relief
Short-Term Chiropractic Care
Walk-Ins Welcome

Here’s another good sign…

Pain Relief Chiropractic
Short-Term Care for Your Neck & Back Pain

Even if you have “an issue” with the use of the term “Short-Term”…nobody cares what you think. Nobody cares what I think.

What matters is that you FIRST give people what they ALREADY want.

Anything less or more than that will repel, not attract.

…and that’s a fact.

So if you truly want to help more people and increase the chance of them coming back for “maintenance” or “wellness” care, then take a hard look at your sign.

Additionally, what I’ve found to be true is that you’ll actually attract more patients and stimulate more referrals and reactivations by letting them go without preaching the benefits of lifetime care.

You want patients to come back?

Just let them go.

They only came in, come in, and will come in when THEY want to anyway.

Let them go.

I know it’s counterintuitive to what you’ve been taught by Chiropractic “Consultants”, to your belief system, or even to what research may be proving.

But in the real world, none of that matters…at least not as much as you think or wish that it did.

Get them better based on what they think “better” is.

Then let them go.

…and your sign must reflect that — it must reflect what they
ALREADY want.