Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

  • Chiro-Trust.org

“Why Is Taking Fridays and Saturdays Off Such A Big Deal?”

October 23, 2015 By Ben Altadonna

They can tell me it’s because they enjoy working Fridays and/or Saturdays or because patients being seen 3 days a week need a day between each of the 3 visits.

I had lunch with a D.C. and his wife who wouldn’t let him take Fridays and Saturdays off. Seriously?

I’ve heard every excuse in the book.

But the #1 reason why Chiropractors work Fridays and/or Saturdays comes out of FEAR.

FEAR that their visits would go down if the didn’t work Fridays and/or Saturdays and FEAR that it would upset their handful of raving fan patients.

Here’s the deal…

Most Chiropractors are wrong about everything.

So, if you want to go bankrupt, struggle, or at best, barely get by, just do what most Chiropractors do.

Do you really think that strategies taught years ago are still relevant, necessary, and effective today… to build practices that attract and keep quality patients for life?

Strategies like…

  • The 3-day “report of findings”
  • Calling patients after their first adjustment
  • Patient “Appreciation” Days
  • Spinal Screening
  • Pre-Pays
  • Free Exams
  • Billing insurance as much as possible
  • Open adjusting
  • Dressing, looking, and acting laid back
  • High energy, in your face, persuasion techniques, scripts, and manufactured personas?
  • Running a business that is incongruent with how you’d want your mama treated and cared for?

But if you want to succeed the right way, feeling good about it, while getting your life back, then do the opposite.

…and start with taking EVERY Friday – Saturday off.

It will force you to be productive when you ARE “working” and force you to “get a life.”

It will MAKE you a better business person.

It will force you to think, value your time, and focus on getting things done.

For most Chiropractors, working ONLY 4 consecutive days per week (Mon.-Thur.) is the first of many tweaks that create the most leverage.

Why haven’t you heard of this “concept” before?

It’s simple…

Chiropractors who are NOT members of ChiroTrust, don’t have the confidence, capabilities, and “done for you” system that is the glue that keeps the practice and the practice marketing together.

ChiroTrust was built around the 4-day workweek and the simple no cost strategies revealed to its members, when implemented together, almost instantly increase new patients, referral, reactivations, patient compliance, doctor, patient, and staff satisfaction.

It’s a game-changer.

All Chiropractors have to do is let go of the past, be willing to do something different, and often times, just get out of their own way.

…always putting patients first by serving them based on what they want and NOT what YOU want them to want. (A clumsy statement but extremely valuable.)

 

Filed Under: Question of The Day

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+

Leave Your Comment Below!

Recent Posts

  • Stay Fresh
  • Snail Mail
  • Energy, Mood, Movement, and Momentum 
  • Be a Force
  • Be Forgetful
  • Forget Feelings
  • The 3 Profit Multipliers…
    Positioning – Product – Personality
  • Play to Their Weaknesses
  • Relationships
  • The 3-Day Work Week
  • What do YOU Want?
  • Never Chase
  • What It Takes
  • Just Work “Hard”
  • Be Careless
  • How to Get Ahead
  • Home Builds a Practice
  • We All Rent Behavior
  • My Top 10 Ways I Stay Current,
    Feel Young, and Continue to Grow
    (MY SECRETS FOR STAYING YOUNG, CONFIDENT, AND PRODUCTIVE.)
  • True Maintenance Care
  • Why?
  • Make Time for You
  • Job Security
  • Don’t Feel Guilty
  • We Need These Types of Friends…
  • Memories & Money
  • What is a “better” Chiropractor?
  • Fit or Rich? 
  • Things Always Work Out
  • Inaction… The Kiss of Death
  • Question Your Thinking
  • To Impress, Talk Less
  • Simple Likability Trick 
  • Coasting IS the Goal
  • Purity of Purpose
  • How to be Certain
  • Project!
  • Where Growth Comes From
  • Paperwork
  • Laziness

© Copyright 2025 ChiroTrust® · All Rights Reserved · Terms of Use