Chiropractic is like any other business…
- People buy what they want.
- People buy what they like.
- People want what they like.
- People like what they want.
That’s about it.
Compared with what they want, people buy less of what they need.
Typically something has to be broken first.
“So there’s that.”
Recognizing and accepting human behavior as it is IS CRUCIAL.
It isn’t enough.
Whomever gets and keeps attention wins.
Why would you expect anything different?