Every doctor knows that sending emails is quick, easy, and inexpensive (practically free).
Every doctor uses email to communicate with their friends, family, peers, vendors, etc.
But most doctors do not email their prospects and patients…and that is a huge mistake.
…and it’s equally a huge mistake if you do it wrong.
For example, every Monday-Thursday, I stay in touch with close to 30,000 D.C.s and a little more during our monthly new member invites. It’s just one of many ways I have built ChiroTrust into what it is today.
Yes, these “Time To Think” emails are in essence their own product—something that I give away for free.
By doing so, I create and maintain relationships and that’s how I build and maintain trust.
…and that’s WHY D.C.s join ChiroTrust.
1. These emails are relevant.
2. These emails are valuable.
3. These emails position ChiroTrust and myself as reliable, dependable, available, etc.
And YOU should do the exact same thing to everyone you know: your friends, your family, your acquaintances, your vendors, your prospects, and your patients.
The emails that we create for our members link to the website that comes with their membership and they also link to topics that may interest the reader.
In addition for social proof and credibility, their emails link to Chiro-Trust.org.
ChiroTrust is multi-channel. We create virtually real-time online and offline marketing that connects and drives traffic to and around everything that we create. Everything is connected.
…and it’s the daily emails that we create for our members that keep them connected to their marketplace making marketing virtually invisible and that’s how you want to position yourself.
…So that your product is your marketing and your marketing is your product.