Nothing is more valuable than your list.
Not your home.
Not your savings account.
Not even your Chiropractic license.
Your list is everything.
Treat it well.
Commit to it.
Your list is made up of people.
People who, if not ignored, will continue to know and grow with you.
The more people who know you, the bigger your practice can grow.
A. Give them what they want.
B. Give them what they want, how they want it.
C. Give them what they want, how they want it, and at a price that establishes and maintains value.
So get known.
And stay relevant.
…Because “getting” patients is not the beginning and definitely not the end of building and maintaining a profitable and sustainable practice.
Most Chiropractors try to just build their practices with “new patient” gimmicks, ads, “funnels”, campaigns, etc.
But “new patients” has never really been the problem.
The product is typically the problem.
Marketing is much more than getting new patients.
Marketing must encompass everything that you do before, during, and after “the sale”.
Implement ChiroTrust fully.
It is the fertile ground that you plant your product in.
Good product + ChiroTrust = Success
Always work on fine tuning both.
It’s a never-ending process, both for you and for me.
…That gives consumers/patients (YOUR LIST) the confidence in choosing you, coming back, and referring others.