Aside from doing what you love and the value that you provide, there is one benefit of Chiropractic that is vastly overlooked…
As a practice owner, not only do you get to decide how you are going to practice, you get to decide when as well.
Sadly, too many D.C.s don’t give this enough thought.
Instead, their how and when is based on what they perceive most D.C.s do… and THAT’S a recipe for disaster.
MOST D.C.s struggle.
MOST D.C.s follow the crowd.
MOST D.C.s have no clue how to run a business.
MOST D.C.s think “good” should be “good enough”.
MOST D.C.s think running a Facebook ad or owning a website is marketing.
See, MOST people are wrong about most things. So the last thing you want to do is be most people.
To succeed in practice, YOU must stand out.
You must be AWARE of how you are positioned and perceived.
This takes thought.
But the problem is that ALL D.C.s don’t know what they don’t know.
As a business owner, they don’t know HOW to think accurately.
They operate in a small space called “What I Know” and THAT’S not where change can happen.
What most D.C.s know is false or at best, extremely limiting.
But here’s where change CAN happen…
- Work less and take 3 consecutive days off per week.
- Narrow whom you target and attract.
- Minimize the need to educate, explain, and defend.
- Create value so that patients get more than they give. Only their opinion on this matters. They determine this. Not you. Not me.
- Abort the notion of “retirement”.
- Think like a skeptical consumer (not like a ChiropracTOR) and reverse engineer everything you say and do accordingly.
- Get rid of all the things that you hoped would increase practice revenue that do nothing more than create complexity, anxiety, and distraction. (Weight loss, nutrition, MLM, massage, etc..) If you can’t succeed doing Chiropractic, what makes you think adding more “products” will make it easier? I teach multiplication by subtraction NOT by dilution and cannibalization.
- Practice what you preach.
- Stop preaching.
- Let patients go without lecturing them on maintenance care. Don’t worry, if you gave them what THEY wanted and you let ChiroTrust market your practice, they WILL come back.
- Treat all patients the same, both cash and insurance.
- Have affordable standardized and simplistic first visit and adjustment fees.
- No open adjusting.
- Dress like a “doctor”, not like a barista. No scrubs, no polo shirts with logos, no “casual Fridays”. What, you still work Fridays and/or “Saturdays by appointment”?
- Ignore your “competition”.
- Be real. No dog and pony show. No scripts.
- Answer phones live 24-7.
- Always be positive, grateful, pleasant, nice, generous, thankful, understanding, accepting… and take full responsibility for everything. Blame nothing and no one.
- Live in the moment, not in the past or future.
- Have a balanced life—one in which you’re not always chasing patients or money.
- Do what you say you are going to do.
- Manage your time well.
- Delegate and outsource.
- Use money as a time saving and speed accelerating tool.
- Don’t be cheap.
- Value other people’s time, especially those who can but don’t have to help you.
- Say “Thank you” often.
- Practice patience.
- Earn trust. Don’t expect it.
- Understand that practice building requires marketing. Marketing can be subtle and almost invisible but it must occur before, during, and indefinitely after the sale.
- Do what you do best. Hire the best to do the rest for you.
I can go on but this morning I’m running out of time. Some day I will write a book on why most Chiropractors, good people, by no fault of their own, continue to struggle.
Until then, I will continue to attract patients in virtually every nook and cranny of the U.S. and Canada for ChiroTrust Member Chiropractors.
Don’t be most Chiropractors.