Have you ever had a patient ask you, “How does Chiropractic work?”
I bet you have.
Next time you do, instead of giving your patient a summary of a Chiropractic School education, tell them WHY Chiropractic works.
Why is more important that how.
“How” expects them to know what you know about Chiropractic. That’s a tall order.
But they can understand “Why”.
“How” makes you sound like a salesperson.
But “Why” positions you as a Doctor.