What is Chiropractic Marketing?
Is it advertising on Facebook?
Is it spinal screening?
Is it running specials on “Groupon”?
Is it “Patient Appreciation Days”?
Is it “Educating” Patients?
Is it “Discounting Care” if patients pay up front?
Is it running “lead generation funnels”?
Is it promotional “events”?
Is it “campaigns” online?
Is it any “strategy” that brings people in the door?
Most “experts” say, “Yes, it is.”
I say, hell no.
These outward and obvious tactics are to marketing what prostitution is to dating.
How you position yourself dictates the type of patients that you attract.
…and when you blatantly promote yourself, you lose value.
It’s that simple.
So what’s the alternative?
The alternative is building and nurturing relationships.
It’s how and why doctors join ChiroTrust.
It’s how ChiroTrust members build practices.
Does it take time? Certainly.
Is it expensive? Certainly not.
But if you want to attract and keep—not replace—it’s the only way to run a business.
It’s “Pull”, not “Push”.
It’s attractive, not forceful.
It’s lasting, not temporary.
Patience = Patients.